About the Library
LEADING FOR READING CAMPAIGN
GOAL 1: The Sacramento
community has a strong awareness of and values access to and use of the
library's reading collections, services and resources.
- Objective 1: Plan
and implement a yearlong "Leading for Reading" campaign, incorporating
applicable goals and objectives found throughout this Strategic Services
Plan.
- Objective 2:
Develop and implement a broad-based public awareness campaign that includes
under-served segments of the community and targeted groups of non-library
users.
- Objective 3: Obtain
marketing partnerships or other funding to sponsor promotion of the
"Leading for Reading" campaign on major media such as radio,
television, billboards, and the sides of public transportation.
- Objective 4: Design
and develop marketing materials for the campaign including branch banners,
staff buttons and shirts, logos, and other materials to bring the campaign
to our customers and communities in appropriate languages.
- Objective 5: Enlist
library partners, such as Friends or Foundation, to market "Leading
for Reading" materials such as book bags to help offset the costs
of promotional activities.
